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Boston Consulting Group
For their annual Worldwide Alumni Day, BCG wanted an invitation
that would capture their spirit of innovation and the unique perspective
of BCG. Beagan Design developed an illustration based on an optical
illusion, with several layers of meaning. A type pattern consisting
of all 42 BCG offices was colored to create the visual effect
of an eye with the invitation to “see you there”. Looking
at business challenges in new ways is central to everything BCG
does. It’s also the way we approach marketing and visual
communications.
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